“We’re in no absolute rush, but it’s definitely on the things to do list in the next few months. “Not that wouldn’t be any on the other verticals, but shopping results seem like a natural place to put some ads,” Weinberg told Technically Philly in a telephone interview this morning.

So, is this Weinberg’s attempt to gracefully separate quality search results from a way to pay the bills? Weinberg said that users occasionally find ads useful, but he expressed disinterest in risking confusion caused by sponsored links.

The company is treading carefully, though. “We built this new feature to address that problem.”Īccording to the Pew Internet & American Life Project, 38 percent of users say they are unaware that search results are a mix of search content and sponsored links.Ĭurrently, Duck Duck Go displays no sponsored advertisements, but in an interview with Technically Philly last month, Founder and CEO Gabriel Weinberg said the company was planning to monetize the site with ads. “A top complaint about search engines is that you often have trouble finding real information about topics that have lots of shopping results,” Founder and CEO Gabriel Weinberg said in a statement. Valley Forge-based Duck Duck Go has updated its snappy, no-frills search engine with the option to filter shopping results.īy typing a query and choosing between shopping, information and normal- mode, you can decide whether you’re looking to buy, looking for info or something in between.

Duck duck duck go